GenAI for Marketing: Ethics and Trends
Completed by Tiago Ribeiro
July 14, 2025
2 hours (approximately)
Tiago Ribeiro's account is verified. Coursera certifies their successful completion of GenAI for Marketing: Ethics and Trends
What you will learn
Identify the ethical implications of generative AI applications in marketing.
Explain the key principles and frameworks for ethical decision-making in AI-driven marketing.
Apply ethical considerations when designing AI-powered marketing campaigns and strategies.
Assess potential ethical risks in AI-driven marketing initiatives and develop appropriate mitigation strategies.
Skills you will gain
- Category: Responsible AI
- Category: Data Ethics
- Category: AI Personalization
- Category: Ethical Standards And Conduct
- Category: Data Governance
- Category: Case Studies
- Category: Risking
- Category: Business Ethics
- Category: Information Privacy
