The Nuts and Bolts of Public Relations
Completed by Eva Louise Gilliam
September 6, 2024
3 hours (approximately)
Eva Louise Gilliam's account is verified. Coursera certifies their successful completion of The Nuts and Bolts of Public Relations
What you will learn
Design clear, audience-centered public relations messages that align with organizational goals and communication contexts.
Explain the role of social media influencers within public relations, including paid and earned partnerships.
Understand how to measure communication effectiveness, evaluating communication efforts for strategic alignment.
Skills you will gain
- Category: Journalism
- Category: Branding
- Category: Strategic Decision-Making
- Category: Press Releases
- Category: Driving engagement
- Category: Public Relations
- Category: Storytelling
- Category: Writing
- Category: Communication Planning
- Category: Social Media
- Category: Brand Strategy
- Category: Media Relations
