Data Analytics Methods for Marketing
Completed by Lorenzo Tassone
December 15, 2024
12 hours (approximately)
Lorenzo Tassone's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Analytics
- Category: Online Advertising
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing
- Category: Marketing Strategies
- Category: Descriptive Analytics
- Category: Marketing Planning
