Applying Data Analytics in Marketing
Completed by Lei Chen
February 11, 2025
16 hours (approximately)
Lei Chen's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Data Ethics
- Category: Marketing
- Category: Data Analysis
- Category: Analytics
- Category: Social Media Analytics
- Category: Social Network Analysis
- Category: Customer Insights
- Category: Marketing Strategy and Techniques
- Category: AI Personalization
- Category: Customer Analysis
- Category: Generative AI
- Category: Data Analysis Software
