Market Research and Consumer Behavior
Completed by Rachida DAHMANI
April 1, 2026
6 hours (approximately)
Rachida DAHMANI's account is verified. Coursera certifies their successful completion of Market Research and Consumer Behavior
What you will learn
Analyze consumer behavior, attitudes, and decision-making processes to better understand customer needs and purchasing patterns.
Apply marketing research principles and research design methods to collect relevant information about consumers and markets.
Evaluate marketing research data and insights to support evidence-based marketing decisions and strategies.
Skills you will gain
- Category: Surveys
- Category: Business Research
- Category: Data Collection
- Category: Marketing Strategies
- Category: Research Methodologies
- Category: Target Market
- Category: Customer Analysis
- Category: Customer Insights
- Category: Research Design
- Category: Survey Creation
- Category: Psychology
- Category: Marketing Psychology
