Foundations of Digital Marketing and E-commerce
Completed by Vu Thuy Trang Tran
November 20, 2024
12 hours (approximately)
Vu Thuy Trang Tran's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Performance Measurement
- Category: Marketing Analytics
- Category: Email Marketing
- Category: Performance Metric
- Category: Performance marketing
