Positioning: What you need for a successful Marketing Strategy
Completed by Gabriela Lima Ribeiro
April 8, 2020
11 hours (approximately)
Gabriela Lima Ribeiro's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Strategic Marketing
- Category: Market Research
- Category: Competitive Analysis
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Trend
- Category: Product Strategy
- Category: Product Marketing
- Category: Value Propositions
- Category: Consumer Behaviour
- Category: Target Audience
- Category: Marketing
