Positioning: What you need for a successful Marketing Strategy
Completed by Gabriela Lima Ribeiro
April 8, 2020
11 hours (approximately)
Gabriela Lima Ribeiro's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Research
- Category: Strategic Marketing
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Marketing
- Category: Market Dynamics
- Category: Product Marketing
- Category: Target Market
- Category: Consumer Behaviour
- Category: Market Trend
- Category: Marketing Strategies
- Category: Product Strategy