Content Strategy for Professionals

Completed by Gabriel José Goyo

December 23, 2019

Approximately 16 weeks to complete.

Course Certificates Completed

Content Strategy for Professionals: Capstone Project

Content Strategy for Professionals: Expanding Your Content’s Reach

Content Strategy for Professionals: Engaging Audiences

Content Strategy for Professionals: Managing Content

Content Strategy for Professionals: Ensuring Your Content's Impact

View certificate for Gabriel José Goyo, Content Strategy for Professionals, offered through Coursera. Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, participants have learned best practices to create and implement engaging content across media platforms. In the Capstone Project, all of the skills learned throughout the courses were applied to create a Content Strategy response to a challenge facing real organizations today.

Course Certificates

Earned after completing each course in the Specialization

Content Strategy for Professionals: Capstone Project

Northwestern University

Taught by: John Lavine, Candy Lee & Randy Hlavac

Completed by: Gabriel José Goyo by December 23, 2019

4 weeks of study, 3-4 hours/week

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Content Strategy for Professionals: Expanding Your Content’s Reach

Northwestern University

Taught by: John Lavine, Candy Lee & Randy Hlavac

Completed by: Gabriel José Goyo by October 2, 2019

1-3 hours/week

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Content Strategy for Professionals: Engaging Audiences

Northwestern University

Taught by: John Lavine, Candy Lee & Randy Hlavac

Completed by: Gabriel José Goyo by August 1, 2019

4.5 hours of videos and peer review

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Content Strategy for Professionals: Managing Content

Northwestern University

Taught by: Candy Lee, John Lavine & Randy Hlavac

Completed by: Gabriel José Goyo by September 2, 2019

1-3 hours/week

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Content Strategy for Professionals: Ensuring Your Content's Impact

Northwestern University

Taught by: Candy Lee, John Lavine & Randy Hlavac

Completed by: Gabriel José Goyo by November 14, 2019

1-3 hours/week

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