Digital Advertising Strategy

Completed by Amir Mohamed Lotfy

March 30, 2020

Approximately 20 weeks to complete.

Course Certificates Completed

Introduction to the Digital Advertising Landscape

Search Advertising

Social Media Advertising

Native Advertising

View certificate for Amir Mohamed Lotfy, Digital Advertising Strategy, offered through Coursera. This specialization takes a critical look at digital advertising tactics for small business and arms students with a toolkit of digital advertising techniques.

This certificate comes with an understanding of popular digital ad types, including: display, video, social media, mobile, search and programmatic. It also includes a deep dive into digital ad tactics geared for small businesses. Students generate ad campaigns on: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola).

Course Certificates

Earned after completing each course in the Specialization

Introduction to the Digital Advertising Landscape

University of Colorado Boulder

Taught by: Chris J. Vargo & Harsha Gangadharbatla

Completed by: Amir Mohamed Lotfy by February 15, 2020

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Search Advertising

University of Colorado Boulder

Taught by: Chris J. Vargo & Harsha Gangadharbatla

Completed by: Amir Mohamed Lotfy by March 30, 2020

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Social Media Advertising

University of Colorado Boulder

Taught by: Chris J. Vargo

Completed by: Amir Mohamed Lotfy by February 29, 2020

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Native Advertising

University of Colorado Boulder

Taught by: Chris J. Vargo & Harsha Gangadharbatla

Completed by: Amir Mohamed Lotfy by March 29, 2020

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