- Search Advertising
- Native Advertising
- Twitter Advertising
- Google Ads Search Advertising
- Facebook Advertising
Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising
Completed by Amir Mohamed Lotfy
March 30, 2020
Approximately 1 months at 10 hours a week to completeAmir Mohamed Lotfy's account is verified. Coursera certifies their successful completion of University of Colorado Boulder Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization.
Course Certificates Completed
Introduction to Digital Advertising
Search and Display Advertising
Social Media Advertising
Programmatic Advertising
What you will learn
Understand the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic.
Execute tailored digital advertising campaigns on: Google Ads (Search), Facebook, Instagram, Twitter and Taboola.
Interpret ad performance metrics for most popular advertising types and develop measurement plans for a business given an objective.
Earn the Google Ads Search Certification.
Skills you will gain
Course Certificates
Earned after completing each course in the Specialization
Introduction to Digital Advertising
University of Colorado Boulder
Taught by: Chris J. Vargo & Harsha Gangadharbatla
Completed by: Amir Mohamed Lotfy by February 15, 2020
Search and Display Advertising
University of Colorado Boulder
Taught by: Chris J. Vargo & Harsha Gangadharbatla
Completed by: Amir Mohamed Lotfy by March 30, 2020
Social Media Advertising
University of Colorado Boulder
Taught by: Chris J. Vargo
Completed by: Amir Mohamed Lotfy by February 29, 2020
Programmatic Advertising
University of Colorado Boulder
Taught by: Chris J. Vargo & Harsha Gangadharbatla
Completed by: Amir Mohamed Lotfy by March 29, 2020