Communication StrategyBrand ManagementPersona (User Experience)Target AudienceContent Marketing
Content Strategy for Professionals
Completed by Nelson Ferrigno
February 20, 2018
Approximately 16 weeks to complete.Nelson Ferrigno's account is verified. Coursera certifies their successful completion of Northwestern University Content Strategy for Professionals Specialization.
Course Certificates Completed
Content Strategy for Professionals: Capstone Project
Content Strategy for Professionals: Engaging Audiences
Content Strategy for Professionals: Expanding Your Content’s Reach
Content Strategy for Professionals: Managing Content
Content Strategy for Professionals: Ensuring Your Content's Impact
What you will learn
Audience engagement through strategic story-telling
Content management
Engaging with multi-channel digital communities
Maximizing content impact
Skills you will gain
Course Certificates
Earned after completing each course in the Specialization
Content Strategy for Professionals: Capstone Project
Northwestern University
Taught by: John Lavine, Candy Lee & Randy Hlavac
Completed by: Nelson Ferrigno by February 20, 2018
4 weeks of study, 3-4 hours/week
Content Strategy for Professionals: Engaging Audiences
Northwestern University
Taught by: John Lavine, Candy Lee & Randy Hlavac
Completed by: Nelson Ferrigno by August 25, 2017
4.5 hours of videos and peer review
Content Strategy for Professionals: Expanding Your Content’s Reach
Northwestern University
Taught by: John Lavine, Candy Lee & Randy Hlavac
Completed by: Nelson Ferrigno by October 1, 2017
1-3 hours/week
Content Strategy for Professionals: Managing Content
Northwestern University
Taught by: Candy Lee, John Lavine & Randy Hlavac
Completed by: Nelson Ferrigno by August 27, 2017
1-3 hours/week
Content Strategy for Professionals: Ensuring Your Content's Impact
Northwestern University
Taught by: Candy Lee, John Lavine & Randy Hlavac
Completed by: Nelson Ferrigno by October 2, 2017
1-3 hours/week
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