- Communication Strategy
- Brand Management
- Persona (User Experience)
- Target Audience
- Content Marketing
Content Strategy for Professionals
Completed by Nelson Ferrigno
February 20, 2018
Approximately 4 months at 2 hours a week to completeNelson Ferrigno's account is verified. Coursera certifies their successful completion of Northwestern University Content Strategy for Professionals Specialization.
Course Certificates Completed
Content Strategy for Professionals: Expanding Your Content’s Reach
Content Strategy for Professionals: Capstone Project
Content Strategy for Professionals: Engaging Audiences
Content Strategy for Professionals: Managing Content
Content Strategy for Professionals: Ensuring Your Content's Impact
What you will learn
Audience engagement through strategic story-telling
Content management
Engaging with multi-channel digital communities
Maximizing content impact
Skills you will gain
Course Certificates
Earned after completing each course in the Specialization
Content Strategy for Professionals: Expanding Your Content’s Reach
Northwestern University
Taught by: John Lavine, Candy Lee & Randy Hlavac
Completed by: Nelson Ferrigno by October 1, 2017
1-3 hours/week
Content Strategy for Professionals: Capstone Project
Northwestern University
Taught by: John Lavine, Candy Lee & Randy Hlavac
Completed by: Nelson Ferrigno by February 20, 2018
4 weeks of study, 3-4 hours/week
Content Strategy for Professionals: Engaging Audiences
Northwestern University
Taught by: John Lavine, Candy Lee & Randy Hlavac
Completed by: Nelson Ferrigno by August 25, 2017
4.5 hours of videos and peer review
Content Strategy for Professionals: Managing Content
Northwestern University
Taught by: Candy Lee, John Lavine & Randy Hlavac
Completed by: Nelson Ferrigno by August 27, 2017
1-3 hours/week
Content Strategy for Professionals: Ensuring Your Content's Impact
Northwestern University
Taught by: Candy Lee, John Lavine & Randy Hlavac
Completed by: Nelson Ferrigno by October 2, 2017
1-3 hours/week
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