Strategic Brand Management
Completed by Shubhad Shraba Sabut
August 16, 2025
33 hours (approximately)
Shubhad Shraba Sabut's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Marketing Management
- Category: Brand Strategy
- Category: Brand Loyalty
- Category: Competitive Analysis
- Category: Product Lifecycle Management
- Category: Continuous Monitoring
- Category: Cross-Channel Marketing
- Category: Brand Management
- Category: Business Metrics
- Category: Consumer Behaviour
- Category: Branding
- Category: Brand Marketing
