SEO Visibility, Keyword Research, and Auditing
Completed by Pierrick Moreau
June 26, 2026
7 hours (approximately)
Pierrick Moreau's account is verified. Coursera certifies their successful completion of SEO Visibility, Keyword Research, and Auditing
What you will learn
Measure SEO visibility using core metrics and performance indicators
Conduct keyword research to identify high-value and competitive opportunities.
Audit technical and competitive SEO gaps using industry tools.
Track brand mentions and visibility trends over time.
Skills you will gain
- Category: Search Engine Marketing
- Category: Competitive Analysis
- Category: Content Strategy
- Category: Market Share
- Category: Gap Analysis
- Category: Campaign Planning
- Category: Competitive Intelligence
- Category: Technical Analysis
- Category: Digital Marketing Tools
- Category: Keyword Research
- Category: Pay Per Click Advertising
- Category: Marketing
