Attract and Engage Customers with Digital Marketing
Completed by John Bray
April 15, 2026
14 hours (approximately)
John Bray's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Keyword Research
- Category: Online Advertising
- Category: Persona Development
- Category: Customer Analysis
- Category: Digital Advertising
- Category: Google Ads
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Customer Engagement
