Strategic Brand Management
Completed by Sofia Sahu
February 17, 2026
33 hours (approximately)
Sofia Sahu's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Consumer Behaviour
- Category: Branding
- Category: Brand Strategy
- Category: Portfolio Management
- Category: Brand Loyalty
- Category: Competitive Analysis
- Category: Product Lifecycle Management
- Category: Brand Marketing
- Category: Strategic Marketing
- Category: Marketing Management
- Category: Brand Awareness
- Category: Integrated Marketing Communications
