Marketing Psychology & Consumer Behavior
Completed by ALSHOUQ ADEL GHUMAIL AMER ALYAHYAEE
May 30, 2026
8 hours (approximately)
ALSHOUQ ADEL GHUMAIL AMER ALYAHYAEE's account is verified. Coursera certifies their successful completion of Marketing Psychology & Consumer Behavior
What you will learn
Analyze consumer behavior using psychological principles and biases.
Apply persuasion techniques to improve engagement and conversions.
Design customer-centric strategies to build long-term brand loyalty.
Skills you will gain
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Behavioral Economics
- Category: Marketing
- Category: Psychology
- Category: Customer Relationship Management (CRM) Software
- Category: Marketing Strategies
- Category: Marketing Psychology
- Category: Customer Insights
- Category: Customer Analysis
- Category: Brand Loyalty
- Category: Consumer Behaviour
