The Marketing Plan
Completed by NHO NGUYEN
April 20, 2026
16 hours (approximately)
NHO NGUYEN's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Channel
- Category: Customer Retention
- Category: Market Analysis
- Category: Performance Measurement
- Category: Marketing Communications
- Category: Customer Analysis
- Category: Market Research
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Growth Strategies
- Category: Performance Metric
- Category: Financial Management
