Attract and Engage Customers with Digital Marketing
Completed by Gonzalo Zavaleta
February 11, 2026
14 hours (approximately)
Gonzalo Zavaleta's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Keyword Research
- Category: Online Advertising
- Category: Customer Analysis
- Category: Marketing Strategy and Techniques
- Category: Advertising Campaigns
- Category: Conversion Funnel Analysis
- Category: Persona Development
- Category: Search Engine Optimization
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Target Audience
- Category: Search Engine Marketing
