Google Ads for Beginners
Completed by Zoe Georgia McConachie
February 21, 2026
2 hours (approximately)
Zoe Georgia McConachie's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Return On Investment
- Category: Keyword Research
- Category: Paid media
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Marketing
- Category: Digital Advertising
- Category: Advertising Campaigns
- Category: Advertising
- Category: Campaign Management
- Category: Online Advertising
- Category: Pay Per Click Advertising
