Search Engine Marketing
Completed by Adinda Almira
November 26, 2025
15 hours (approximately)
Adinda Almira's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Bidding
- Category: Advertising Campaigns
- Category: Media Buying
- Category: Online Advertising
- Category: Campaign Management
- Category: Paid media
- Category: Digital Marketing
- Category: Marketing
- Category: Google Analytics
- Category: Marketing Automation
- Category: Search Engine Optimization
- Category: Target Audience
