UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence
Completed by Lenka Bokajová
September 19, 2026
8 hours (approximately)
Lenka Bokajová's account is verified. Coursera certifies their successful completion of UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence
What you will learn
Analyze user behavior using heatmaps, session replays, and surveys to identify usability issues and friction points.
Evaluate website performance by conducting technical SEO audits, keyword analysis, and backlink assessments using Ahrefs.
Apply behavioral and SEO insights to optimize user experience and improve search visibility through data-driven strategies.
Create a comprehensive optimization plan by integrating UX insights and SEO intelligence to drive measurable business outcomes.
Skills you will gain
- Category: Competitive Intelligence
- Category: Strategic Marketing
- Category: User Research
- Category: Competitive Analysis
- Category: Digital Analysis
- Category: Search Engine Optimization
- Category: Marketing
- Category: Content Strategy
- Category: Content Marketing
- Category: Digital Marketing
- Category: Market Analysis
- Category: Web Analytics
