Google Ads for Beginners
Completed by Kathryn Mathis
January 16, 2025
2 hours (approximately)
Kathryn Mathis's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Marketing
- Category: Advertising
- Category: Return On Investment
- Category: Paid media
- Category: Keyword Research
- Category: Target Audience
- Category: Search Engine Marketing
- Category: Pay Per Click Advertising
- Category: Digital Advertising
- Category: Campaign Management
- Category: Online Advertising
- Category: Advertising Campaigns
