Digital Marketing: Customer Engagement Strategy
Completed by Gavin O'Leary
August 26, 2016
12 hours (approximately)
Gavin O'Leary's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Analytics
- Category: Marketing Strategy and Techniques
- Category: Digital Media Strategy
- Category: Digital Advertising
- Category: Content Marketing
- Category: Social Media Marketing
- Category: Consumer Behaviour
- Category: Driving engagement
- Category: Data Collection
- Category: Digital Brand Strategy
- Category: Data Visualization
- Category: Cross-Channel Marketing
