Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by MICHELLE FRANCES SAAVEDRA DUERO
November 7, 2020
18 hours (approximately)
MICHELLE FRANCES SAAVEDRA DUERO's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: AI Personalization
- Category: Data-Driven Decision-Making
- Category: Integrated Marketing Communications
- Category: Communication Strategies
- Category: Strategic Communication
- Category: Personalized Campaigns
- Category: Marketing Channel
- Category: Cross-Channel Marketing
- Category: Digital Marketing
- Category: Media and Communications
- Category: Data-Driven Marketing
- Category: Marketing Automation
