Introduction to Digital Marketing
Completed by Tekesha Ferguson-Dukes
December 10, 2025
14 hours (approximately)
Tekesha Ferguson-Dukes's account is verified. Coursera certifies their successful completion of Introduction to Digital Marketing
What you will learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you will gain
- Category: Digital Media Strategy
- Category: Growth Strategies
- Category: Social Media Analytics
- Category: Digital Marketing Campaigns
- Category: Digital Analysis
- Category: Digital Marketing Tools
- Category: Digital Advertising
- Category: Digital Content
- Category: Data-Driven Marketing
- Category: Pay Per Click Advertising
- Category: Digital Marketing
- Category: Social Media
