Strategic Brand Management
Completed by Shivane
June 2, 2026
33 hours (approximately)
Shivane 's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Product Lifecycle Management
- Category: Brand Management
- Category: Business Metrics
- Category: Continuous Monitoring
- Category: Business Valuation
- Category: Integrated Marketing Communications
- Category: Value Propositions
- Category: Cross-Channel Marketing
- Category: Competitive Analysis
- Category: Strategic Marketing
- Category: Marketing Management
- Category: Branding
