Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Anantharam Shanmugam
September 4, 2017
18 hours (approximately)
Anantharam Shanmugam's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Social Media Strategy
- Category: Marketing Planning
- Category: Digital Brand Strategy
- Category: Keyword Research
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Search Engine Marketing
- Category: Web Analytics and SEO
- Category: Direct Marketing
- Category: Social Media Marketing
- Category: Social Media Campaigns
