Marketing in a Digital World
Completed by Julie Ann Cooper
June 11, 2015
28 hours (approximately)
Julie Ann Cooper's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Brand Management
- Category: Market Dynamics
- Category: Marketing Strategy and Techniques
- Category: Cross-Channel Marketing
- Category: Digital Marketing
- Category: Earned Media
- Category: Customer Engagement
- Category: Strategic Marketing
- Category: Digital Marketing Tools
- Category: Shared Media
- Category: Marketing
- Category: Digital Transformation
