An Introduction to Digital Marketing and Digital Strategy
Completed by Chelsea ALI
September 4, 2025
9 hours (approximately)
Chelsea ALI's account is verified. Coursera certifies their successful completion of An Introduction to Digital Marketing and Digital Strategy
What you will learn
Understand how digital technologies, social media, and AI are reshaping communication and interactions in the digital marketplace.
Gain skills in budget planning, measuring ROI, and setting clear objectives and KPIs to ensure campaign success.
Explore customer journey mapping, customer experience (CX) optimization, and the importance of an agile approach in marketing strategies.
Skills you will gain
- Category: Digital Media Strategy
- Category: Customer experience strategy (CX)
- Category: Cross-Channel Marketing
- Category: Customer Engagement
- Category: Marketing Planning
- Category: Customer experience improvement
- Category: Campaign Management
- Category: Marketing Effectiveness
- Category: Strategic Marketing
- Category: Marketing Channel
- Category: Strategic Thinking
- Category: MarTech
