GenAI for Digital Marketing Specialists
Completed by Prisha Ghosh
May 15, 2026
2 hours (approximately)
Prisha Ghosh's account is verified. Coursera certifies their successful completion of GenAI for Digital Marketing Specialists
What you will learn
Understand the core functions of GenAI in digital marketing, distinguish it from traditional approaches, and identify its strengths and weaknesses.
Review case studies and assess the impact of GenAI on digital marketing operations, integrating best practices into your workflow.
Address ethical considerations, including bias, equity, data confidentiality, and security, while using GenAI tools.
Skills you will gain
- Category: Data Ethics
- Category: Brand Management
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Generative AI
- Category: Branding
- Category: Responsible AI
- Category: Content Creation
