Set and Evaluate Winning Marketing KPIs
Completed by Shuxian WANG
May 14, 2026
1 hours (approximately)
Shuxian WANG's account is verified. Coursera certifies their successful completion of Set and Evaluate Winning Marketing KPIs
What you will learn
KPIs must map directly to strategic objectives.
Centralized documentation builds accountability and transparency.
Regular KPI evaluation prevents underperformance.
Analytical rigor converts data into strategic action
Skills you will gain
- Category: Marketing Analytics
- Category: Key Performance Indicators (KPIs)
- Category: Goal Setting
- Category: Campaign Management
- Category: Performance Reporting
- Category: Data-Driven Decision-Making
- Category: Performance Analysis
- Category: Marketing Effectiveness
- Category: Root Cause Analysis
- Category: Gap Analysis
- Category: Corrective and Preventive Action (CAPA)
- Category: Performance Metric
