AI and Content Recommendation
Completed by Hetvi Barot
June 8, 2026
15 hours (approximately)
Hetvi Barot's account is verified. Coursera certifies their successful completion of AI and Content Recommendation
What you will learn
Analyse how AI shapes the media value chain, evaluating recommendation algorithms that drive audience engagement and retention.
Apply core machine learning models to media use cases, including content and collaborative filtering, while addressing risks like filter bubbles
Assess AI optimisation and generative AI reputation, developing strategies to manage organisational visibility within large language models.
Skills you will gain
- Category: Applied Machine Learning
- Category: Target Audience
- Category: Responsible AI
- Category: Data Storytelling
- Category: Marketing
- Category: Brand Management
- Category: Data Ethics
- Category: Driving engagement
- Category: Machine Learning Algorithms
- Category: Content Performance Analysis
- Category: Machine Learning Methods
- Category: Artificial Intelligence and Machine Learning (AI/ML)
