Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Conall Patrick Lynch
February 20, 2018
18 hours (approximately)
Conall Patrick Lynch's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Analytics
- Category: Personalized Campaigns
- Category: Marketing Channel
- Category: Data-Driven Decision-Making
- Category: Digital Media Strategy
- Category: Communication Strategies
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Marketing Automation
- Category: Cross-Channel Marketing
- Category: Online Advertising
- Category: Marketing Communications
