Applying Data Analytics in Marketing
Completed by Renuka Annachhatre
January 28, 2025
16 hours (approximately)
Renuka Annachhatre's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Machine Learning
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Advanced Analytics
- Category: Predictive Modeling
- Category: Social Media Analytics
- Category: Text Mining
- Category: Customer Insights
- Category: Customer Retention
- Category: AI Personalization
- Category: Marketing
- Category: Analytics
