Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Lindsey Leigh Susick
September 26, 2016
18 hours (approximately)
Lindsey Leigh Susick's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Digital Marketing Campaigns
- Category: Search Engine Marketing
- Category: Social Media
- Category: Social Media Campaigns
- Category: Strategic Marketing
- Category: Content Strategy
- Category: Digital Marketing
- Category: Content Marketing
- Category: Direct Marketing
- Category: Marketing Management
