Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Luis Alberto Farina Lopes
December 21, 2015
18 hours (approximately)
Luis Alberto Farina Lopes's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Social Media Marketing
- Category: Direct Marketing
- Category: Data-Driven Marketing
- Category: Digital Media Strategy
- Category: Marketing Strategies
- Category: Content Strategy
- Category: Search Engine Marketing
- Category: Web Analytics and SEO
- Category: Digital Marketing Campaigns
- Category: Search Engine Optimization
- Category: Keyword Research
- Category: Digital Marketing
