An Introduction to Digital Marketing and Digital Strategy
Completed by Maria Manuela Sandoval Molina
January 28, 2026
9 hours (approximately)
Maria Manuela Sandoval Molina's account is verified. Coursera certifies their successful completion of An Introduction to Digital Marketing and Digital Strategy
What you will learn
Understand how digital technologies, social media, and AI are reshaping communication and interactions in the digital marketplace.
Gain skills in budget planning, measuring ROI, and setting clear objectives and KPIs to ensure campaign success.
Explore customer journey mapping, customer experience (CX) optimization, and the importance of an agile approach in marketing strategies.
Skills you will gain
- Category: Digital Transformation
- Category: Digital Media Strategy
- Category: Campaign Management
- Category: Strategic Thinking
- Category: Customer Engagement
- Category: Cross-Channel Marketing
- Category: Marketing Planning
- Category: MarTech
- Category: Social Media Management
- Category: Integrated Marketing Communications
- Category: Customer experience strategy (CX)
- Category: Digital Marketing
