Digital Marketing Landscape
Completed by Christine Aitken
July 30, 2025
11 hours (approximately)
Christine Aitken's account is verified. Coursera certifies their successful completion of Digital Marketing Landscape
What you will learn
Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.
Skills you will gain
- Category: Customer Engagement
- Category: Strategic Marketing
- Category: Digital Content
- Category: Marketing
- Category: Digital Advertising
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: Content Optimization
- Category: Social Media Marketing
- Category: Digital Marketing
- Category: UI/UX Strategy
- Category: Marketing Strategies
