Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Mark Daly Smith
November 13, 2016
18 hours (approximately)
Mark Daly Smith's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Search Engine Marketing
- Category: Data-Driven Marketing
- Category: Marketing Planning
- Category: Marketing Management
- Category: Social Media Marketing
- Category: Strategic Marketing
- Category: Social Media Strategy
- Category: Social Media Campaigns
- Category: Search Engine Optimization
- Category: Content Strategy
- Category: Web Analytics and SEO
- Category: Content Marketing
