- Marketing Strategies
- Marketing Analytics
- Consumer Behaviour
- Emerging Technologies
- Digital Marketing
- Digital Media Strategy
- Personalized Service
- Data-Driven Decision-Making
- Strategic Communication
- Marketing Channel
- Customer experience strategy (CX)
- Augmented Reality
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Amir Mohamed Lotfy
December 18, 2019
18 hours (approximately)
Amir Mohamed Lotfy's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
