- Digital Marketing
- Emerging Technologies
- Marketing Strategies
- Branding
- Marketing Communications
- Consumer Behaviour
- Digital Advertising
- Integrated Marketing Communications
- Electronic Media
- Marketing Channel
- Marketing
- Search Engine Marketing
Digital Media and Marketing Principles
Completed by Amir Mohamed Lotfy
December 18, 2019
20 hours (approximately)
Amir Mohamed Lotfy's account is verified. Coursera certifies their successful completion of Digital Media and Marketing Principles
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
