JTBD Playbook: Align Strategy with Customer Needs
Completed by Kristel Yasira Núñez Vargas
December 17, 2025
10 hours (approximately)
Kristel Yasira Núñez Vargas's account is verified. Coursera certifies their successful completion of JTBD Playbook: Align Strategy with Customer Needs
What you will learn
Identify and map customers' core Jobs to Be Done to uncover high-impact opportunities
Formulate value propositions and product roadmaps that align teams around real customer goals
Integrate JTBD insights with agile, lean, and design thinking practices to drive continuous innovation
Skills you will gain
- Category: Product Roadmaps
- Category: Customer experience strategy (CX)
- Category: Market Analysis
- Category: Agile Product Development
- Category: Customer Analysis
- Category: Product Improvement
- Category: Service Design
- Category: Product Development
- Category: Product Management
- Category: Value Propositions
- Category: User Research
- Category: Innovation
