Introduction to Strategic Brand Management
Completed by Pal Dhiraj Jainath Pal Shrada Devi .
April 23, 2025
16 hours (approximately)
Pal Dhiraj Jainath Pal Shrada Devi .'s account is verified. Coursera certifies their successful completion of Introduction to Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Brand Strategy
- Category: Brand Marketing
- Category: Portfolio Management
- Category: Competitive Analysis
- Category: Branding
- Category: B2B Sales
- Category: Plan Execution
- Category: Business-To-Consumer
- Category: Brand Management
- Category: Business Strategy
- Category: Business Valuation
- Category: Strategic Marketing
