Transform Engagement into Customers
Completed by HERVE BRANDON ANZEDA TANGAZI
October 9, 2025
2 hours (approximately)
HERVE BRANDON ANZEDA TANGAZI's account is verified. Coursera certifies their successful completion of Transform Engagement into Customers
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Describe how social media marketing fits into the marketing funnel
Understand the difference between paid, owned, and earned social media marketing
Skills you will gain
- Category: Drive Engagement
- Category: Campaign Planning
- Category: Social Media Content
- Category: Online Advertising
- Category: Content Development and Management
- Category: Social Media Analytics
- Category: Social Media Management
- Category: Driving engagement
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Digital Publishing
- Category: Content Scheduling
