The Marketing Plan
Completed by Shufang LIU
December 5, 2016
16 hours (approximately)
Shufang LIU's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Metric
- Category: Financial Management
- Category: Marketing Channel
- Category: Customer Retention
- Category: Marketing Communications
- Category: Market Analysis
- Category: Planning
- Category: Customer Analysis
- Category: Integrated Marketing Communications
- Category: Performance Measurement
- Category: Market Research
- Category: Customer Acquisition Management
