Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Ana Carter
May 24, 2018
18 hours (approximately)
Ana Carter's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Channel
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Marketing Automation
- Category: MarTech
- Category: Communication Strategies
- Category: Strategic Communication
- Category: Integrated Marketing Communications
- Category: Data-Driven Marketing
- Category: Personalized Campaigns
- Category: AI Personalization
- Category: Marketing Analytics
