The Marketing Plan
Completed by Evgeniia Rodina
January 3, 2017
16 hours (approximately)
Evgeniia Rodina's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Channel
- Category: Customer Retention
- Category: Market Analysis
- Category: Financial Management
- Category: Growth Strategies
- Category: Performance Metric
- Category: Integrated Marketing Communications
- Category: Planning
- Category: Marketing Management
- Category: Performance Measurement
- Category: Marketing Communications
- Category: Marketing Analytics
