Strategic Brand Management
Completed by G Jeevan
August 21, 2025
33 hours (approximately)
G Jeevan's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Value Propositions
- Category: Business Valuation
- Category: Consumer Behaviour
- Category: Portfolio Management
- Category: Product Lifecycle Management
- Category: Brand Awareness
- Category: Strategic Marketing
- Category: Marketing Management
- Category: Continuous Monitoring
- Category: Brand Management
- Category: Brand Loyalty
