Developing a Winning Marketing Strategy
Completed by SHARULHIZAM BIN MOHAMAD SHAH
December 11, 2025
16 hours (approximately)
SHARULHIZAM BIN MOHAMAD SHAH's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Product Marketing
- Category: Marketing Planning
- Category: Product Planning
- Category: Marketing Effectiveness
- Category: Marketing Strategy and Techniques
- Category: Market Analysis
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Brand Management
- Category: Strategic Marketing
- Category: Branding
- Category: Brand Awareness
