GenAI for Dynamic Advertising and Media Buying
Completed by Wanda Melson Sutherland
July 21, 2025
3 hours (approximately)
Wanda Melson Sutherland's account is verified. Coursera certifies their successful completion of GenAI for Dynamic Advertising and Media Buying
What you will learn
Demonstrate the use of key concepts and benefits of using GenAI in dynamic advertising and media buying.
Create personalized ad creatives using AI tools like Gemini, Bannerboo, and Elai, following ethical guidelines regarding data privacy.
Automate ad campaigns on platforms like Google Ads AI and Facebook Ads Manager with optimized targeting and budgeting.
Analyze and optimize ad campaign performance through key metrics (CPA, CTR, ROAS) and use analytics tools for improving campaign outcomes.
Skills you will gain
- Category: Responsible AI
- Category: Performance marketing
- Category: AI Personalization
- Category: Online Advertising
- Category: Analytics
- Category: Automation
- Category: Personalized Campaigns
- Category: Campaign Management
- Category: Digital Media Strategy
- Category: Meta Ads Manager
- Category: Generative AI
- Category: Content Performance Analysis
