Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Wilhelmina Elizabeth Mockett
October 19, 2015
18 hours (approximately)
Wilhelmina Elizabeth Mockett's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Strategic Communication
- Category: AI Personalization
- Category: Communication Strategies
- Category: Personalized Campaigns
- Category: Social Media
- Category: Marketing Automation
- Category: Consumer Behaviour
- Category: Marketing Communications
- Category: Integrated Marketing Communications
- Category: Digital Marketing
