The Marketing Plan
Completed by Alexander Kennard
April 17, 2018
16 hours (approximately)
Alexander Kennard 's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Market Analysis
- Category: Planning
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Integrated Marketing Communications
- Category: Market Research
- Category: Customer Acquisition Management
- Category: Marketing Communications
- Category: Customer Analysis
